It’s not just a name, it’s a Brand!

Before diving into, let us define what is Brand?

A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. This is more on a textbook side of the definition, let’s break it down where a novice like me also can be understood. 

Humans like you and me can’t live without oxygen and it is intangible in nature. In the same way, companies can’t sustain without proper branding and fun fact here is Brand is treated as an Intangible asset in the Balance Sheet.

So, we all know that Kingfisher is a well-known brand but it is a failed airline company, we can’t just go by brand, we should also be checking the company operations, financial statements as well. So, the point I am trying to make here is just Brand is not sufficient, Brand Value is Required.

Brand Value

My first instance of hearing about the word called brand is way back in 2006 ie; Nokia, mobile phone manufacturing, and marketing company. One day all of a sudden all my friends asked me to treat and I am like wondering ‘ what happened to these guys & why is this sudden change ? ‘ 

Then one of them answered you brought a Nooookia mobile.

My reaction – ‘ Dude it is not Nooookia it is just Nokia and you all are using mobile from a very long period’

His answer – ‘ But we are not using Nokia ‘ 

My reaction – ‘ What’s the point in it, yours and mine do the same work.‘

He said, It’s not just a name, it’s a Brand!

He explained Nokia is a Brand and what exactly a Brand can do for an individual. (Nokia has ruled for a decade and it collapsed in a year and that is a totally different story altogether, even in this case despite great brand it lost because lack of innovation which leads to bad operations and eventually worst Balance sheet.)

Why Brands Matters to an Individual?

Because of these following reasons;

  • A brand is a Social Currency
  • A brand gives a Personal Recognition
  • A brand makes one to Fantasise 
  • A brand gives Confidence, above all
  • The brand gives Emotional Pleasure 

These Brands also has the power to sell their Products & Services for Premium. (Now I can understand why my friend told Nooookia way back in 2006). 

So, because of this pricing power, these Brands are making lots of Money and we individuals ended up spending for the above reasons if not all but I can see myself in that list. 

How to Get Benefited From Brands?

It’s very simple, invest in those company Brands in which you are emotionally connected. Then we’ll end up burning our hands by investing in companies like Kingfisher & Nokia.

So, how to get benefited from this lucrative market? Because, as we learned just Brand is not sufficient, Brand Value is Required. That’s where smallcase Research team comes into rescue with Brand Value smallcase.

Why smallcase?

We know that just Brand is not sufficient, we also need the following things to create Brand Value.

  • Good Operations
  • Innovation
  • Strong Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
  • Quality Management 

All these things will be taken into consideration and then they select those Brands which fulfills our requirement. Be an Earner not only Spender for your Brands.

9 thoughts on “It’s not just a name, it’s a Brand!”

  1. A lot of thanks for every one of your labor on this website. Betty really loves participating in research and it’s really easy to understand why. My spouse and i notice all about the dynamic tactic you give efficient guides through this website and therefore welcome contribution from website visitors on that point plus our favorite child is in fact discovering a lot of things. Take advantage of the remaining portion of the year. Your performing a tremendous job.

    Reply
  2. Thanks a lot for giving everyone remarkably memorable chance to check tips from this website. It is always very awesome plus packed with amusement for me personally and my office colleagues to visit your website nearly three times in one week to learn the fresh stuff you have. And indeed, I’m usually happy considering the stunning opinions you serve. Certain 3 points in this posting are definitely the most impressive I have ever had.

    Reply
  3. I and my guys have already been looking at the great tips and hints found on your web blog and so instantly I had a horrible suspicion I never expressed respect to the website owner for those tips. My women are actually consequently warmed to learn them and have now very much been making the most of those things. Appreciation for getting quite thoughtful and also for using this kind of extraordinary information most people are really desirous to discover. My personal honest apologies for not expressing gratitude to you earlier.

    Reply
  4. I would like to express my appreciation for your kindness supporting those people who actually need guidance on this important issue. Your very own commitment to passing the solution along had become wonderfully functional and have usually encouraged individuals much like me to reach their dreams. Your new valuable guide can mean so much a person like me and far more to my office colleagues. Warm regards; from everyone of us.

    Reply
  5. I intended to compose you one little observation in order to thank you very much once again for those superb techniques you have documented in this case. It’s really strangely generous of you giving publicly what numerous people might have advertised for an e-book to get some dough for their own end, mostly considering the fact that you might have done it in the event you wanted. These strategies likewise worked to become a easy way to comprehend other people have the same zeal like my personal own to realize more with respect to this issue. I’m sure there are lots of more fun sessions in the future for those who find out your blog post.

    Reply
  6. I want to express some thanks to this writer for bailing me out of this type of incident. After surfing through the internet and obtaining ideas that were not beneficial, I was thinking my life was well over. Existing minus the approaches to the problems you have solved as a result of the site is a serious case, and the kind that might have in a wrong way affected my career if I had not noticed the blog. Your own knowledge and kindness in maneuvering every item was precious. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. I’m able to at this moment look forward to my future. Thanks for your time very much for the high quality and results-oriented guide. I will not hesitate to recommend your web site to any individual who desires recommendations on this topic.

    Reply
  7. I would like to convey my passion for your kindness giving support to folks who actually need help on this one idea. Your real commitment to passing the solution throughout had been pretty powerful and have usually made people like me to reach their dreams. Your entire warm and friendly instruction entails a whole lot to me and even more to my office workers. Thanks a ton; from each one of us.

    Reply
  8. I just wanted to write down a small comment so as to thank you for the awesome advice you are showing here. My long internet investigation has finally been rewarded with good facts to share with my partners. I would express that we site visitors are really fortunate to live in a fabulous community with many outstanding people with helpful pointers. I feel pretty blessed to have seen your entire web pages and look forward to tons of more awesome minutes reading here. Thank you once again for a lot of things.

    Reply

Leave a Comment